Corporate Character Design - Grocery
These works are samples from an animation we did for a client. The fictional grocery store was renamed before launch, citing concerns that the name would not fare well for the South American audience. Same client with the Blue/Orange color palette.
Main character, the business owner.
Initial cast of characters. We were making an active effort to have diverse characters due to it being an internationally used training course.
As lessons were added, new characters were created and added to the style guide.
I also worked on asset creation for this project. There were specific ways to set up assets so they would work with the masking script in After Effects for the "draw along" instructional videos.
More assets and icons.
Moo.
Example of a scene.
